We are Senior Strong, and we are promoting fitness to the fastest growing age group in our population. That age group is the 65 and older, according to the United States Census Bureau.
The U.S. population 65 and older is now the largest in terms of size and percent of the population, compared with any previous census, according to the 2010 Census brief released from the U.S. Census Bureau on the nation's older population. The group grew at a faster rate than the total population between 2000 and 2010.
Our plan is to use Senior Athletes to promote the message of a sensible fitness lifestyle involving intelligent training, nutritional planning, and maintenance programs that will encourage fitness, longevity, and a higher quality of life for our seniors. We are seeking to identify companies and individuals who appreciate our cause, are interested in marketing their brand to the fastest growing segment of our population, and are not ashamed to see God given the glory.